Hi, I’m Lucca — a creative copywriter, illustrator, and proud citizen of many places.

Born in Nicaragua, raised in Brasília, shaped by 15 years in Buenos Aires, and now based in São Paulo, I bring a multicultural lens to everything I write — in Spanish, English, and Portuguese.

Over the past decade, I’ve worked with brands like Google, Disney, Netflix, and MercadoLibre, crafting campaigns that are bold, weird, emotional, and most of all, real. From 360 launches to on-air promos, I’ve written across formats, teams, and time zones.

When I’m not writing, you’ll find me sketching, boxing, or tracking down the perfect cup of coffee.

PS: No big shiny trophies here — just someone who gets the job done with knockout ideas and steady hustle.