Red Friday Senna
NETFLIX + CLARO

[Unreleased – Concept Only]

To celebrate the launch of Senna, one of Netflix’s most anticipated Brazilian productions, we imagined a conceptual campaign that would take pole position even on the most competitive day of the year: Black Friday. With Claro as co-pilot, Red Friday Senna transformed the traditional sales frenzy into a nationwide race — rewarding only the fastest fans with exclusive offers and collectible helmets. The campaign also challenged social media users to keep #SennaPrimeiro trending above #BlackFriday to unlock real-time deals. Although approved by the client, the project remained a concept — a tribute to Senna’s spirit, speed, and ability to own every track, even the digital ones.