The Chip from the Upside Down
PRINGLES X STRANGER THINGS

We partnered with Netflix, Pringles and the creators of Stranger Things, the Duffer Brothers, to launch two exclusive Stranger Things–inspired Pringles flavors.

Instead of a traditional product launch, we transformed fandom into gameplay.
A hero film filled with hidden clues and Easter eggs challenged fans to decode the Upside Down. Those who solved the riddles were rewarded with free Pringles.

The experience expanded beyond digital, activating multiple touchpoints across LATAM and turning a snack launch into a pop culture event.

Because when you speak to fans, the best call to action is curiosity.