Crying Season
THIS IS US

This Is Us doesn’t just tug at heartstrings—it pulls you into a full-on emotional rollercoaster. With the launch of its third season, we knew the tears were coming, but we also wanted to raise awareness about the real consequences of crying too much—like dehydration. So, we created a campaign to warn viewers about the dangers of too much emotional release, because let’s face it, we all know what happens when you binge-watch those tear-jerking episodes. I’m not crying. YOU are crying.