Hotmart Effect
HOTMART

To help Hotmart strengthen its position as the leading platform for digital creators, we at Monks developed Efeito Hotmart, a brand and social campaign that brought emotion to the forefront of entrepreneurship. By spotlighting real creators and the ripple effects of their digital products, we shifted the conversation from tools to transformation. Through cinematic storytelling and a content strategy rooted in social, we showed how sharing knowledge can generate impact far beyond profit, turning individual journeys into collective inspiration.